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Mapping Alternatives: A Commentary on Cova, B., et al (2010) ‘Navigating Between Dyads and Networks’.

Lowe, S.; Ellis, N.; Purchase, S.; Rod, M.; Hwang, K.S.

Authors

S. Lowe

S. Purchase

M. Rod

K.S. Hwang



Citation

Lowe, S., Ellis, N., Purchase, S., Rod, M., & Hwang, K. (2012). Mapping Alternatives: A Commentary on Cova, B., et al (2010) ‘Navigating Between Dyads and Networks’. Industrial Marketing Management, 41(2), 357-364. https://doi.org/10.1016/j.indmarman.2012.01.015

Journal Article Type Article
Publication Date 2012-02
Deposit Date Jan 5, 2012
Journal Industrial Marketing Management
Print ISSN 0019-8501
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 41
Issue 2
Pages 357-364
DOI https://doi.org/10.1016/j.indmarman.2012.01.015
Public URL https://durham-repository.worktribe.com/output/1500485