Special Issue Editorial: Re-asserting the social media contribution to the theory and practice of market research.

Hardey, M.

Abstract

In this special issue of IJMR, Mariann Hardey provides a guest editorial that looks at how social media is contributing to the theory and practice of market research. Through her introduction to the papers, Hardey states that what is now needed is a critique of some of the more specific characteristics related to collaborative working, content communities and activities that are shared across digital platforms.

Citation

Hardey, M. (2013). Special Issue Editorial: Re-asserting the social media contribution to the theory and practice of market research. International Journal of Market Research, 55(6), 751-754

• Journal Article Type: Article
• Publication Date: 2013
• Deposit Date: Oct 25, 2013
• Journal: International Journal of Market Research
• Print ISSN: 1470-7853
• Publisher: SAGE Publications
• Peer Reviewed: Peer Reviewed
• Volume: 55
• Issue: 6
• Pages: 751-754
• Public URL: https://durham-repository.worktribe.com/output/1475501