Y. Kouropalatis
Pursuing ‘Flexible Commitment’ as Strategic Ambidexterity: An Empirical Justification in High Technology Firms.
Kouropalatis, Y.; Hughes, P.; Morgan, R.E.
Authors
P. Hughes
R.E. Morgan
Citation
Kouropalatis, Y., Hughes, P., & Morgan, R. (2012). Pursuing ‘Flexible Commitment’ as Strategic Ambidexterity: An Empirical Justification in High Technology Firms. European Journal of Marketing, 46(10), 1389-1417. https://doi.org/10.1108/03090561211248099
Journal Article Type | Article |
---|---|
Publication Date | 2012 |
Deposit Date | Aug 30, 2012 |
Journal | European Journal of Marketing |
Print ISSN | 0309-0566 |
Publisher | Emerald |
Peer Reviewed | Peer Reviewed |
Volume | 46 |
Issue | 10 |
Pages | 1389-1417 |
DOI | https://doi.org/10.1108/03090561211248099 |
Public URL | https://durham-repository.worktribe.com/output/1474068 |
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