Y. Kouropalatis
Pursuing ‘Flexible Commitment’ as Strategic Ambidexterity: An Empirical Justification in High Technology Firms.
Kouropalatis, Y.; Hughes, P.; Morgan, R.E.
Authors
P. Hughes
R.E. Morgan
Citation
Kouropalatis, Y., Hughes, P., & Morgan, R. (2012). Pursuing ‘Flexible Commitment’ as Strategic Ambidexterity: An Empirical Justification in High Technology Firms. European Journal of Marketing, 46(10), 1389-1417. https://doi.org/10.1108/03090561211248099
| Journal Article Type | Article |
|---|---|
| Publication Date | 2012 |
| Deposit Date | Aug 30, 2012 |
| Journal | European Journal of Marketing |
| Print ISSN | 0309-0566 |
| Publisher | Emerald |
| Peer Reviewed | Peer Reviewed |
| Volume | 46 |
| Issue | 10 |
| Pages | 1389-1417 |
| DOI | https://doi.org/10.1108/03090561211248099 |
| Public URL | https://durham-repository.worktribe.com/output/1474068 |
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