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Exploring the Linear and Quadratic Effects of Customer and Competitor Orientation on Export Performance.

Lengler, J.; Sousa, C.M.P.; Marques, C.

Authors

C.M.P. Sousa

C. Marques



Citation

Lengler, J., Sousa, C., & Marques, C. (2013). Exploring the Linear and Quadratic Effects of Customer and Competitor Orientation on Export Performance. International Marketing Review, 30(5), 440-468. https://doi.org/10.1108/imr-03-2011-0087

Journal Article Type Article
Publication Date 2013
Deposit Date Dec 10, 2013
Journal International Marketing Review
Print ISSN 0265-1335
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 30
Issue 5
Pages 440-468
DOI https://doi.org/10.1108/imr-03-2011-0087
Public URL https://durham-repository.worktribe.com/output/1473706