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The Role of Imagination and Brand Personification in Brand Relationships

Huang, H.; Mitchell, V.W.

Authors

V.W. Mitchell



Citation

Huang, H., & Mitchell, V. (2014). The Role of Imagination and Brand Personification in Brand Relationships. Psychology and Marketing, 31(1), 38-47. https://doi.org/10.1002/mar.20673

Journal Article Type Article
Online Publication Date Dec 20, 2013
Publication Date 2014
Deposit Date May 23, 2014
Journal Psychology and Marketing
Print ISSN 0742-6046
Electronic ISSN 1520-6793
Publisher Wiley
Volume 31
Issue 1
Pages 38-47
DOI https://doi.org/10.1002/mar.20673
Public URL https://durham-repository.worktribe.com/output/1454255
Publisher URL http://onlinelibrary.wiley.com/doi/10.1002/mar.20673/abstract