Dr Hazel Huang hazel.huang@durham.ac.uk
Assistant Professor
The Role of Imagination and Brand Personification in Brand Relationships
Huang, H.; Mitchell, V.W.
Authors
V.W. Mitchell
Citation
Huang, H., & Mitchell, V. (2014). The Role of Imagination and Brand Personification in Brand Relationships. Psychology and Marketing, 31(1), 38-47. https://doi.org/10.1002/mar.20673
| Journal Article Type | Article |
|---|---|
| Online Publication Date | Dec 20, 2013 |
| Publication Date | 2014 |
| Deposit Date | May 23, 2014 |
| Journal | Psychology and Marketing |
| Print ISSN | 0742-6046 |
| Publisher | Wiley |
| Volume | 31 |
| Issue | 1 |
| Pages | 38-47 |
| DOI | https://doi.org/10.1002/mar.20673 |
| Public URL | https://durham-repository.worktribe.com/output/1454255 |
| Publisher URL | http://onlinelibrary.wiley.com/doi/10.1002/mar.20673/abstract |
You might also like
Not Everyone Engages in Compensatory Consumption: The Role of Implicit Self-Theories, Sales Promotions, and Compensation Domains
(2022)
Presentation / Conference
When Identity Threat Does Not Lead to Compensatory Consumption: The Role of Implicit Theory
(2022)
Conference Proceeding
Downloadable Citations
About Durham Research Online (DRO)
Administrator e-mail: dro.admin@durham.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search