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Taming the Dragon: Key Success Factors for Trade with China.

Martin, B.; Larsen, G.

Authors

B. Martin



Citation

Martin, B., & Larsen, G. (1999). Taming the Dragon: Key Success Factors for Trade with China. Marketing Intelligence & Planning, 17(4), 202-208. https://doi.org/10.1108/02634509910275944

Journal Article Type Article
Publication Date 1999
Deposit Date Sep 30, 2013
Journal Marketing Intelligence and Planning
Print ISSN 0263-4503
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 17
Issue 4
Pages 202-208
DOI https://doi.org/10.1108/02634509910275944
Public URL https://durham-repository.worktribe.com/output/1446493