C.M.P. Sousa
Psychic Distance, International Marketing Strategy and Export Performance: Establishing an Empirical Link.
Sousa, C.M.P.; Lengler, J.F.B.
Citation
Sousa, C., & Lengler, J. (2009). Psychic Distance, International Marketing Strategy and Export Performance: Establishing an Empirical Link. Journal of Marketing Management, 25(5/6), 591-610
| Journal Article Type | Article |
|---|---|
| Publication Date | 2009 |
| Deposit Date | Feb 23, 2016 |
| Journal | Journal of Marketing Management |
| Print ISSN | 0267-257X |
| Electronic ISSN | 1472-1376 |
| Publisher | Taylor and Francis Group |
| Peer Reviewed | Peer Reviewed |
| Volume | 25 |
| Issue | 5/6 |
| Pages | 591-610 |
| Public URL | https://durham-repository.worktribe.com/output/1418807 |
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