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Cue versus independent food attributes: the effect of adding attributes in choice experiments

Caputo, V.; Scarpa, R.; Nayga, R.

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Authors

V. Caputo

R. Nayga



Abstract

We examine the effects of adding an independent food attribute on consumers’ willingness to pay (WTP) estimates for both cue and independent food attributes. In three separate choice experiments, a cue attribute present along the entire sequence of choices had independent food attributes enucleated and made explicit from the cue at later stages. Logit models were estimated using (i) a complete panel approach; (ii) error components and (iii) utility in WTP-space. Results suggest that the way a subject processes food attributes depends not only on the design dimensions but also on food attributes’ functional roles. When complexity of designs increases, models that account for different sources of heterogeneity have better fit to the data.

Citation

Caputo, V., Scarpa, R., & Nayga, R. (2017). Cue versus independent food attributes: the effect of adding attributes in choice experiments. European Review of Agricultural Economics, 44(2), 211-230. https://doi.org/10.1093/erae/jbw022

Journal Article Type Article
Acceptance Date Oct 24, 2016
Online Publication Date Dec 2, 2016
Publication Date Apr 1, 2017
Deposit Date Oct 31, 2016
Publicly Available Date Dec 2, 2018
Journal European Review of Agricultural Economics
Print ISSN 0165-1587
Electronic ISSN 1464-3618
Publisher Oxford University Press
Peer Reviewed Peer Reviewed
Volume 44
Issue 2
Pages 211-230
DOI https://doi.org/10.1093/erae/jbw022
Public URL https://durham-repository.worktribe.com/output/1401994

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Copyright Statement
This is a pre-copyedited, author-produced PDF of an article accepted for publication in European Review of Agricultural Economics following peer review. The version of record Caputo, V., Scarpa, R. & Nayga, R. (2017). Cue versus independent food attributes: the effect of adding attributes in choice experiments. European Review of Agricultural Economics, 44(2): 211-230 is available online at: https://doi.org/10.1093/erae/jbw022.







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