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Autobiographical Reflections Part II: Risk, Tenacity and Philosophies of Research

Tadajewski, M.; Jones, D.G.B.

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Authors

M. Tadajewski

D.G.B. Jones



Abstract

urpose This paper reviews autobiographical accounts of thought leadership in the marketing discipline and draws out pertinent insights for senior, mid-career and junior academics alike. Design/methodology/approach This narrative is based on a close reading of the pertinent material. Findings To be a pioneer in marketing takes considerable hard work, tenacity, serendipity, and a high tolerance for risk. Originality/value This manuscript can be used by junior scholars to legitimize the challenges they pose to more established colleagues. It helps contribute to the reversal of extant power relations in academic practice.

Citation

Tadajewski, M., & Jones, D. (2017). Autobiographical Reflections Part II: Risk, Tenacity and Philosophies of Research. Journal of Historical Research in Marketing, 9(3), 210-216. https://doi.org/10.1108/jhrm-06-2017-0020

Journal Article Type Article
Acceptance Date Jun 6, 2017
Online Publication Date Jul 24, 2017
Publication Date Aug 21, 2017
Deposit Date Jun 6, 2017
Publicly Available Date Jun 7, 2017
Journal Journal of Historical Research in Marketing
Print ISSN 1755-750X
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 9
Issue 3
Pages 210-216
DOI https://doi.org/10.1108/jhrm-06-2017-0020

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Accepted Journal Article (198 Kb)
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Copyright Statement
This article is © Emerald Group Publishing and permission has been granted for this version to appear here http://dro.dur.ac.uk/21977. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited




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