Autobiographical Reflections Part II: Risk, Tenacity and Philosophies of Research

Tadajewski, M.; Jones, D.G.B.

Abstract

urpose This paper reviews autobiographical accounts of thought leadership in the marketing discipline and draws out pertinent insights for senior, mid-career and junior academics alike. Design/methodology/approach This narrative is based on a close reading of the pertinent material. Findings To be a pioneer in marketing takes considerable hard work, tenacity, serendipity, and a high tolerance for risk. Originality/value This manuscript can be used by junior scholars to legitimize the challenges they pose to more established colleagues. It helps contribute to the reversal of extant power relations in academic practice.

Citation

Tadajewski, M., & Jones, D. (2017). Autobiographical Reflections Part II: Risk, Tenacity and Philosophies of Research. Journal of Historical Research in Marketing, 9(3), 210-216. https://doi.org/10.1108/jhrm-06-2017-0020

• Journal Article Type: Article
• Acceptance Date: Jun 6, 2017
• Online Publication Date: Jul 24, 2017
• Publication Date: Aug 21, 2017
• Deposit Date: Jun 6, 2017
• Publicly Available Date: Jun 7, 2017
• Journal: Journal of Historical Research in Marketing
• Print ISSN: 1755-750X
• Publisher: Emerald
• Peer Reviewed: Peer Reviewed
• Volume: 9
• Issue: 3
• Pages: 210-216
• DOI: https://doi.org/10.1108/jhrm-06-2017-0020
• Public URL: https://durham-repository.worktribe.com/output/1385573