Fashionability vis-à-vis rationality: investigating factors driving users’ e-tourism website stickiness

Chen, Y.; Lin, Z.

Abstract

Understanding what drive users’ website stickiness is of strategic importance for e-tourism managers. This study examines the role of a neglected construct ‘perceived fashionability’ in forming users’ e-tourism website stickiness in comparison with four commonly studied rational factors: system quality, information quality, security and e-shopping value. Drawing upon dual-system theories and social influence theories, a conceptual model with hypotheses was developed and tested. A sample of 376 e-tourism website users in China participated in this study. The results indicate that perceived fashionability has a positive impact on user's stickiness to the website, and perceived fashionability also performs a mediating role between website security and stickiness. This study contributes to theory by explaining that website stickiness is not entirely driven by rationality but also perceived fashionability. Managerial implications for e-tourism strategies are provided.

Citation

Chen, Y., & Lin, Z. (2015). Fashionability vis-à-vis rationality: investigating factors driving users’ e-tourism website stickiness. Current Issues in Tourism, 21(1), 41-57. https://doi.org/10.1080/13683500.2015.1055714

• Journal Article Type: Article
• Acceptance Date: May 23, 2015
• Online Publication Date: Jul 14, 2015
• Publication Date: Jul 14, 2015
• Deposit Date: Nov 10, 2017
• Publicly Available Date: Nov 10, 2017
• Journal: Current Issues in Tourism
• Print ISSN: 1368-3500
• Electronic ISSN: 1747-7603
• Publisher: Taylor and Francis Group
• Peer Reviewed: Peer Reviewed
• Volume: 21
• Issue: 1
• Pages: 41-57
• DOI: https://doi.org/10.1080/13683500.2015.1055714
• Public URL: https://durham-repository.worktribe.com/output/1343887