Professor Helen Goworek helen.goworek@durham.ac.uk
Professor
An investigation into product development processes for UK fashion retailers: A multiple case study
Goworek, H
Authors
Abstract
Purpose
The purpose of this paper is to investigate contemporary practice in product development for clothing sold by UK fashion retailers, focusing on three essential types of participant: textile designers, fashion designers, and fashion buyers.
Design/methodology/approach
Interviews were conducted with practitioners working in textile design, fashion design and fashion buying in clothing suppliers, a design agency and fashion retailers, from which case studies were compiled.
Findings
The case studies provide evidence that communication skills have become particularly significant to enable effective collaboration during fashion product development. The three roles discussed in the paper have a high degree of congruence in their responsibilities, particularly in terms of awareness of fashion trends and market.
Originality/value
There is an overlap between textile design, fashion design, fashion buying and other roles in the fashion business, evidenced by the case studies in the paper. Therefore the congruence between various roles and processes within the fashion business could potentially be analysed. The paper has concentrated on the mass market fashion business in the UK and the same roles mentioned here could be investigated in other countries or at different market levels.
Citation
Goworek, H. (2010). An investigation into product development processes for UK fashion retailers: A multiple case study. Journal of Fashion Marketing and Management, 14(4), 648-662. https://doi.org/10.1108/13612021011081805
| Journal Article Type | Article |
|---|---|
| Online Publication Date | Sep 20, 2010 |
| Publication Date | 2010 |
| Deposit Date | Aug 22, 2019 |
| Journal | Journal of Fashion Marketing and Management |
| Print ISSN | 1361-2026 |
| Publisher | Emerald |
| Peer Reviewed | Peer Reviewed |
| Volume | 14 |
| Issue | 4 |
| Pages | 648-662 |
| DOI | https://doi.org/10.1108/13612021011081805 |
| Public URL | https://durham-repository.worktribe.com/output/1294546 |
You might also like
Scaling sustainability: Regulation and resilience in managerial responses to climate change
(2018)
Journal Article
The relationship between design and marketing in the fashion industry
(2016)
Journal Article
Downloadable Citations
About Durham Research Online (DRO)
Administrator e-mail: dro.admin@durham.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search