Multi-country stated preferences choice analysis for fresh tomatoes

De Salvo, Maria; Scarpa, Riccardo; Capitello, Roberta; Begalli, Diego

Abstract

In this study we investigate consumers’ preferences for fresh tomato attributes in four European countries by assessing and comparing Marginal Willingness-To-Pay (MWTP) estimates from panel Mixed Logit (MXL) models with utility specifications in the WTP-space. We performed an in-depth post-estimation inference to identify what attributes are the main determinants of fresh tomato purchases in each domestic market. We also assess the choice probabilities for tomatoes of various origins and types to illustrate how these post-estimation inference can be used to inform strategies designed to increase the market shares of Italian fresh tomato exports in new markets and to consolidate positions in markets where Italian fresh tomatoes are already appreciated by local consumers.

Citation

De Salvo, M., Scarpa, R., Capitello, R., & Begalli, D. (2020). Multi-country stated preferences choice analysis for fresh tomatoes. Bio-based and Applied Economics, 9(3), 241-262. https://doi.org/10.13128/bae-7928

• Journal Article Type: Article
• Acceptance Date: Oct 2, 2020
• Online Publication Date: Dec 14, 2020
• Publication Date: 2020
• Deposit Date: Oct 12, 2020
• Publicly Available Date: Nov 10, 2021
• Journal: Bio-based and Applied Economics
• Print ISSN: 2280-6180
• Electronic ISSN: 2280-6172
• Publisher: Firenze University Press
• Peer Reviewed: Peer Reviewed
• Volume: 9
• Issue: 3
• Pages: 241-262
• DOI: https://doi.org/10.13128/bae-7928
• Public URL: https://durham-repository.worktribe.com/output/1260367