Skip to main content

Research Repository

Advanced Search

Social Values and Rock Art Tourism: An Ethnographic Study of the Huashan Rock Art Area (China)

Gao, Qian

Social Values and Rock Art Tourism: An Ethnographic Study of the Huashan Rock Art Area (China) Thumbnail


Authors



Abstract

The rapid expansion of cultural tourism has led to increased numbers of visitors to rock art sites throughout the world. The rise of rock art tourism has affected not only the preservation of rock art sites, but also the social values attributed to the sites by communities in the immediate vicinity. Social values refer to the social and cultural meanings that a place of heritage holds for a particular community. This article aims to discuss the influence of tourism on the social values that uphold local communities’ emotional attachment to rock art heritage, using the Huashan rock art area in China as a case study. Zuojiang Huashan Rock Art Cultural Landscape is the first rock art heritage in China proposed to be inscribed on the UNESCO World Heritage List and officially obtained World Heritage Status in July 2016. This article argues that many of the changes generated by the endeavour towards tourism promotion by the authorities in their pursuit of World Heritage designation have contributed to the reinforcement of the social values under discussion. However, negative feelings among the communities in response to the undesired consequences of the designation campaign might have resulted in the attenuation of such values. The ultimate goal of the research is to prompt further reflection on existing rock art heritage management mechanisms both in China and worldwide.

Citation

Gao, Q. (2017). Social Values and Rock Art Tourism: An Ethnographic Study of the Huashan Rock Art Area (China). Conservation and Management of Archaeological Sites, 19(1), 82-95. https://doi.org/10.1080/13505033.2016.1290477

Journal Article Type Article
Online Publication Date Apr 27, 2017
Publication Date 2017
Deposit Date Oct 13, 2021
Publicly Available Date Nov 2, 2022
Journal Conservation and Management of Archaeological Sites
Print ISSN 1350-5033
Electronic ISSN 1753-5522
Publisher Taylor and Francis Group
Peer Reviewed Peer Reviewed
Volume 19
Issue 1
Pages 82-95
DOI https://doi.org/10.1080/13505033.2016.1290477

Files

Accepted Journal Article (259 Kb)
PDF

Publisher Licence URL
http://creativecommons.org/licenses/by-nc/4.0/

Copyright Statement
This is an Accepted Manuscript version of the following article, accepted for publication in Conservation and Management of Archaeological Sites. Gao, Qian (2017). Social Values and Rock Art Tourism: An Ethnographic Study of the Huashan Rock Art Area (China). Conservation and Management of Archaeological Sites 19(1): 82-95. It is deposited under the terms of the Creative Commons Attribution-NonCommercial License (http://creativecommons.org/licenses/by-nc/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited.





You might also like



Downloadable Citations