Dr Zsofia Toth zsofia.toth@durham.ac.uk
Associate Professor
Becoming a more attractive supplier by managing references - The case of small and medium-sized enterprises in a digitally enhanced business environment
Tóth, Z.; Nieroda, M.E.; Koles, B.
Authors
M.E. Nieroda
B. Koles
Citation
Tóth, Z., Nieroda, M., & Koles, B. (2020). Becoming a more attractive supplier by managing references - The case of small and medium-sized enterprises in a digitally enhanced business environment. Industrial Marketing Management, 84, 312-327. https://doi.org/10.1016/j.indmarman.2019.07.010
| Journal Article Type | Article |
|---|---|
| Publication Date | 2020-01 |
| Deposit Date | Oct 11, 2021 |
| Journal | Industrial Marketing Management |
| Print ISSN | 0019-8501 |
| Electronic ISSN | 1873-2062 |
| Publisher | Elsevier |
| Volume | 84 |
| Pages | 312-327 |
| DOI | https://doi.org/10.1016/j.indmarman.2019.07.010 |
| Public URL | https://durham-repository.worktribe.com/output/1231132 |
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