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Pricing strategies, executive committee power and negotiation leverage in New Zealand’s containment of public spending on pharmaceuticals

Main, Ben; Csanadi, Marcell; Ozieranski, Piotr

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Authors

Ben Main ben.main@durham.ac.uk
PGR Student Doctor of Philosophy

Marcell Csanadi

Piotr Ozieranski



Abstract

This paper explores policy mechanisms behind New Zealand’s remarkable track record of cost containment in public pharmaceutical spending, contrasting with most other advanced economies. We drew on a review of official policy documents and 28 semi-structured expert interviews. We found that decision making in pricing and reimbursement policy was dominated by a small group of managers at PHARMAC, the country’s drug reimbursement and Health Technology Assessment Agency, who negotiated pharmaceutical prices on behalf of the public payer. In formal negotiation over patented pharmaceutical prices these managers applied an array of pricing strategies, most notably, ‘bundling’ consisting of discounted package deals for multiple pharmaceuticals, and ‘play-off tenders’, whereby two or more pharmaceutical companies bid for exclusive contracts. The key pricing strategy for generic drugs, in contrast, was ‘blind-tenders’ taking the form of an annual bidding process for supply contracts. An additional contextual condition on bargaining over pharmaceutical prices was an indirect strategy that involved the cultivation of the PHARMAC’s ‘negotiation leverage’. We derived two cost containment mechanisms consisting in the relationship between pricing strategy options and various reimbursement actors. Our findings shed light on aspects of the institutional design of drug reimbursement that may promote the effective use of competitive negotiations of pharmaceutical prices, including specific pricing strategies, by specialist public payer institutions. On this basis, we formulate recommendations for countries seeking to develop or reform policy frameworks to better meet the budgetary challenge posed by pharmaceutical expenditure.

Citation

Main, B., Csanadi, M., & Ozieranski, P. (2022). Pricing strategies, executive committee power and negotiation leverage in New Zealand’s containment of public spending on pharmaceuticals. Health Economics, Policy and Law, 17(3), 348-365. https://doi.org/10.1017/s1744133122000068

Journal Article Type Article
Acceptance Date Mar 9, 2022
Online Publication Date Apr 6, 2022
Publication Date 2022-07
Deposit Date Mar 10, 2022
Publicly Available Date Mar 10, 2022
Journal Health Economics, Policy and Law
Print ISSN 1744-1331
Electronic ISSN 1744-134X
Publisher Cambridge University Press
Peer Reviewed Peer Reviewed
Volume 17
Issue 3
Pages 348-365
DOI https://doi.org/10.1017/s1744133122000068

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