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Implementing FCTC Article 17 through Participatory Research with Bidi Workers in Tamil Nadu, India

Russell, Andrew; Chandra, P; Robson, M; Narayanan, P; Joseph, S; Mukherjee, P; Aghi, M; Otañez, M; Dutta, M; Bhojani, U; Pathak, P; John, S

Implementing FCTC Article 17 through Participatory Research with Bidi Workers in Tamil Nadu, India Thumbnail


P Chandra

M Robson

P Narayanan

S Joseph

P Mukherjee

M Aghi

M Otañez

M Dutta

U Bhojani

P Pathak

S John


Introduction: The exploitation, poor conditions and precarity in the bidi (hand-rolled leaf cigarette) industry in India makes it ripe for the application of the FCTC’s Article 17, ‘Provision of support for economically viable alternative activities’. ‘Bottom up’, participatory approaches give scope to explore bidi rollers’ own circumstances, experiences and aspirations. Methods: A team of six community health volunteers using a participatory research orientation developed a questionnaire-based semi-structured interview tool. Forty-six bidi rolling women were interviewed by pairs of volunteers in two northern Tamil Nadu cities. Two follow-up focus groups were also held. A panel of 11 bidi rollers attended a workshop at which the findings from the interviews and focus groups were presented, further significant points were made and possible alternatives to bidi rolling were discussed. Results: Bidi workers are aware of the adverse impact of their occupation on them and their families, as well as the major risks posed by the product itself for the health of consumers. However, they need alternative livelihoods that offer equivalent remuneration, convenience and (in some cases) dignity. Alternative livelihoods, and campaigns for better rights for bidi workers while they remain in the industry, serve to undercut industry arguments against tobacco control. Responses need to be diverse and specific to local situations, i.e. ‘bottom up’ as much as ‘top down’, which can make the issue of scaling up problematic. Conclusion: Participatory approaches involving bidi workers themselves in discussions about their circumstances and aspirations have opened up new possibilities for alternative livelihoods to tobacco.


Russell, A., Chandra, P., Robson, M., Narayanan, P., Joseph, S., Mukherjee, P., …John, S. (2022). Implementing FCTC Article 17 through Participatory Research with Bidi Workers in Tamil Nadu, India. Nicotine & Tobacco Research, 24(11), 1714-1719.

Journal Article Type Article
Acceptance Date Mar 17, 2022
Online Publication Date Apr 28, 2022
Publication Date 2022-11
Deposit Date Mar 17, 2022
Publicly Available Date Jan 23, 2023
Journal Nicotine & Tobacco Research
Print ISSN 1462-2203
Electronic ISSN 1469-994X
Publisher Oxford University Press
Peer Reviewed Peer Reviewed
Volume 24
Issue 11
Pages 1714-1719


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Copyright Statement
© The Author(s) 2022. Published by Oxford University Press on behalf of the Society for Research on Nicotine and Tobacco.<br /> This is an Open Access article distributed under the terms of the Creative Commons Attribution License (,<br /> which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.

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