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Adapting Emerging Digital Communication Technologies for Resilience: Evidence from Nigerian SMEs

Ashiru, Folajimi; Nakpodia, Franklin; You, Jacqueline

Adapting Emerging Digital Communication Technologies for Resilience: Evidence from Nigerian SMEs Thumbnail


Authors

Folajimi Ashiru

Jacqueline You



Abstract

Drawing on the Diffusion of Innovation Theory (DOI), this study explores how emerging digital communication technologies (EDCT) affected SMEs’ resilience during the COVID-19 pandemic. We employed an inductive and qualitative approach to investigate 42 SME operators in a weak institutional developing country - Nigeria. Our findings show that EDCT played a critical role in activating SMEs’ resilience during the crisis through four drivers: facilitating connections and bonding with staff, clients, and suppliers; enabling collaborations; activating process diversification; and enhancing supply chain flexibility. Furthermore, we highlight the distinct ability of Nigerian SMEs to buffer themselves against misinformation arising from the use of EDCT. This study sheds light on an EDCT Diffusion Model for resilience.

Citation

Ashiru, F., Nakpodia, F., & You, J. (2023). Adapting Emerging Digital Communication Technologies for Resilience: Evidence from Nigerian SMEs. Annals of Operations Research, 327, 795–823. https://doi.org/10.1007/s10479-022-05049-9

Journal Article Type Article
Acceptance Date Oct 25, 2022
Online Publication Date Nov 23, 2022
Publication Date 2023-08
Deposit Date Oct 26, 2022
Publicly Available Date Dec 21, 2022
Journal Annals of Operations Research
Print ISSN 0254-5330
Electronic ISSN 1572-9338
Publisher Springer
Peer Reviewed Peer Reviewed
Volume 327
Pages 795–823
DOI https://doi.org/10.1007/s10479-022-05049-9
Public URL https://durham-repository.worktribe.com/output/1187471

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Publisher Licence URL
http://creativecommons.org/licenses/by/4.0/

Copyright Statement
Online first This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.





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