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Sowing the seeds of value? Persuasive practices and the embedding of big data analytics

Hughes, J.; Ball, K.

Authors

Profile image of Jeffrey Hughes

Dr Jeffrey Hughes jeffrey.hughes@durham.ac.uk
Associate Professor of Strategy and Entrepreneurship

K. Ball



Citation

Hughes, J., & Ball, K. (2020). Sowing the seeds of value? Persuasive practices and the embedding of big data analytics. Technological Forecasting and Social Change, 161, Article 120300. https://doi.org/10.1016/j.techfore.2020.120300

Journal Article Type Article
Acceptance Date Sep 3, 2020
Online Publication Date Sep 12, 2020
Publication Date 2020-12
Deposit Date Mar 6, 2023
Journal Technological Forecasting and Social Change
Print ISSN 0040-1625
Electronic ISSN 1873-5509
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 161
Article Number 120300
DOI https://doi.org/10.1016/j.techfore.2020.120300
Public URL https://durham-repository.worktribe.com/output/1180277


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