Dr Jeffrey Hughes jeffrey.hughes@durham.ac.uk
Associate Professor of Strategy and Entrepreneurship
Sowing the seeds of value? Persuasive practices and the embedding of big data analytics
Hughes, J.; Ball, K.
Authors
K. Ball
Citation
Hughes, J., & Ball, K. (2020). Sowing the seeds of value? Persuasive practices and the embedding of big data analytics. Technological Forecasting and Social Change, 161, Article 120300. https://doi.org/10.1016/j.techfore.2020.120300
| Journal Article Type | Article |
|---|---|
| Acceptance Date | Sep 3, 2020 |
| Online Publication Date | Sep 12, 2020 |
| Publication Date | 2020-12 |
| Deposit Date | Mar 6, 2023 |
| Journal | Technological Forecasting and Social Change |
| Print ISSN | 0040-1625 |
| Publisher | Elsevier |
| Peer Reviewed | Peer Reviewed |
| Volume | 161 |
| Article Number | 120300 |
| DOI | https://doi.org/10.1016/j.techfore.2020.120300 |
| Public URL | https://durham-repository.worktribe.com/output/1180277 |
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