Ellen Charlesworth ellen.m.charlesworth@durham.ac.uk
PGR Student Doctor of Philosophy
Understanding levels of online participation in the U.K. museum sector
Charlesworth, Ellen; Beresford, Andrew M.; Warwick, Claire; Impett, Leonardo
Authors
Professor Andrew Beresford a.m.beresford@durham.ac.uk
Professor
Professor Claire Warwick c.l.h.warwick@durham.ac.uk
Professor
Leonardo Impett
Abstract
COVID-19 has undeniably affected museums’ online content, yet attempts to identify or understand sector trends have been hampered by a lack of data. This paper uses a representative sample of 315 U.K. museums to create a much-needed benchmark against which museum practitioners can evaluate and contextualise prior studies and their own experiences. Gathering data from museum websites and five social media platforms, this paper is one of the largest studies of its kind in the European museum sector and the first of such scale in the U.K. Beginning with an overview of social media adoption, the paper then investigates museums’ use of YouTube to identify sector trends. Crucially, this paper demonstrates a scalable methodology that enables a broader analysis of European and North American museums using TripAdvisor. This method has applications beyond the heritage sector and is pertinent to the study of any public facing attraction.
Citation
Charlesworth, E., Beresford, A. M., Warwick, C., & Impett, L. (online). Understanding levels of online participation in the U.K. museum sector. Museum Management and Curatorship, https://doi.org/10.1080/09647775.2023.2188478
Journal Article Type | Article |
---|---|
Acceptance Date | Mar 4, 2023 |
Online Publication Date | Mar 22, 2023 |
Publication Date | 2023 |
Deposit Date | Mar 24, 2023 |
Publicly Available Date | May 10, 2023 |
Journal | Museum Management and Curatorship |
Print ISSN | 0964-7775 |
Electronic ISSN | 1872-9185 |
Publisher | Taylor and Francis Group |
Peer Reviewed | Peer Reviewed |
DOI | https://doi.org/10.1080/09647775.2023.2188478 |
Public URL | https://durham-repository.worktribe.com/output/1177219 |
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Publisher Licence URL
http://creativecommons.org/licenses/by/4.0/
Copyright Statement
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.
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