Dr Hazel Huang hazel.huang@durham.ac.uk
Assistant Professor
Does a Brand Relationship Exist?
Huang, H.H.; Mitchell, V-W.
Authors
V-W. Mitchell
Citation
Huang, H., & Mitchell, V.-W. (2012, December). Does a Brand Relationship Exist?. Presented at 3rd Consumer-Brand Relationship annual conference, Boston, U.S.A
| Presentation Conference Type | Conference Paper (published) |
|---|---|
| Conference Name | 3rd Consumer-Brand Relationship annual conference |
| Publication Date | 2012 |
| Deposit Date | Jun 20, 2012 |
| Public URL | https://durham-repository.worktribe.com/output/1156696 |
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