Dr Arezou Ghiassaleh arezou.ghiassaleh@durham.ac.uk
Associate Professor
Effect of Product Categorization on Consumer Thinking Style
Ghiassaleh, A.; Kocher, B.; Czellar, S.
Authors
B. Kocher
S. Czellar
Citation
Ghiassaleh, A., Kocher, B., & Czellar, S. (2018, December). Effect of Product Categorization on Consumer Thinking Style. Presented at Association for Consumer Research
| Presentation Conference Type | Conference Paper (published) |
|---|---|
| Conference Name | Association for Consumer Research |
| Acceptance Date | May 31, 2018 |
| Online Publication Date | May 31, 2018 |
| Publication Date | 2018 |
| Deposit Date | Jun 3, 2021 |
| Public URL | https://durham-repository.worktribe.com/output/1139479 |
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