Dr Arezou Ghiassaleh arezou.ghiassaleh@durham.ac.uk
Associate Professor
Effect of Asymmetric vs. Symmetric Control on Consumer Satisfaction with Product Categorization
Ghiassaleh, A.; Kocher, B.
Authors
B. Kocher
Citation
Ghiassaleh, A., & Kocher, B. (2018, December). Effect of Asymmetric vs. Symmetric Control on Consumer Satisfaction with Product Categorization. Presented at The European Marketing Academy Conference, Glasgow, UK
| Presentation Conference Type | Conference Paper (published) |
|---|---|
| Conference Name | The European Marketing Academy Conference |
| Online Publication Date | May 31, 2018 |
| Publication Date | 2018 |
| Deposit Date | Jun 3, 2021 |
| Book Title | The European Marketing Academy Conference |
| Public URL | https://durham-repository.worktribe.com/output/1139371 |
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