Outputs (2)

Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: a resource orchestration perspective (2017)
Book Chapter
Sousa, C., Li, Y., & He, X. (2017). Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: a resource orchestration perspective. In L. Leonidou, C. Katsikeas, S. Samiee, & B. Aykol (Eds.), Advances in global marketing : a research anthology (169-186). Springer Verlag. https://doi.org/10.1007/978-3-319-61385-7_8

Innovative imitation orientation, conceptualized as a multidimensional knowledge reconfiguration process composed of learning for adaptation, strategic direction focused on innovative imitation, and transfunctional support mechanism that encourages f... Read More about Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: a resource orchestration perspective.

Managerial Ties, Market Orientation, and Export Performance: Chinese Firms Experience (2017)
Journal Article
Yan, H., He, X., & Cheng, B. (2017). Managerial Ties, Market Orientation, and Export Performance: Chinese Firms Experience. Management and Organization Review, 13(3), 611-638. https://doi.org/10.1017/mor.2016.39

Managerial ties (MT) are important for business performance by providing firms access to valuable resources and protecting them from opportunism. Drawing on the resource-based view and the market orientation (MO) literature, we argue that (1) MT can... Read More about Managerial Ties, Market Orientation, and Export Performance: Chinese Firms Experience.