Exploring multi-stakeholder value co-creation as an entrepreneurial approach to survival and sustainability: The case of Pennine Pubs
(2022)
Journal Article
Brown, D., Apostolidis, C., Singh, P., Dey, B. L., & Chelekis, J. (online). Exploring multi-stakeholder value co-creation as an entrepreneurial approach to survival and sustainability: The case of Pennine Pubs. International Journal of Entrepreneurship and Innovation, https://doi.org/10.1177/14657503221145101
This case focuses on the entrepreneurial use of multi-stakeholder value co-creation to emerge stronger from challenging trading conditions. In particular, it examines Pennine Pubs, a small- / medium-sized enterprise (SME) operating several rural publ... Read More about Exploring multi-stakeholder value co-creation as an entrepreneurial approach to survival and sustainability: The case of Pennine Pubs.