Please, hurry up! Leveraging narratives to speed up the mobilization of resources for entrepreneurial ventures
(2025)
Journal Article
Johnson, D., Geiger, M., Gianiodis, P., & Bock, A. (online). Please, hurry up! Leveraging narratives to speed up the mobilization of resources for entrepreneurial ventures. Academy of Management Perspectives, https://doi.org/10.5465/amp.2023.0224
Narratives are important facilitators of resource mobilization. Specifically, entrepreneurs and ventures utilize narratives to persuade stakeholders to part with resources to support innovative activities and entrepreneurial action. We investigate th... Read More about Please, hurry up! Leveraging narratives to speed up the mobilization of resources for entrepreneurial ventures.