Optimization of dynamic product offerings on online marketplaces: A network theory perspective
(2023)
Journal Article
Zuo, M., Angelopoulos, S., Ou, C., Liu, H., & Liang, Z. (2023). Optimization of dynamic product offerings on online marketplaces: A network theory perspective. Journal of Management Information Systems, 40(4), 1328-1357. https://doi.org/10.1080/07421222.2023.2267314
The fierce competition amongst brands on online marketplaces makes the optimization of offerings within this context a significant challenge. To address this challenge, we draw upon network theory and model the degree of competition through consumers... Read More about Optimization of dynamic product offerings on online marketplaces: A network theory perspective.