The sustainable clothing market: An evaluation of potential strategies for UK fashion retailers
(2012)
Journal Article
Goworek, H., Cooper, T., Fisher, T., Woodward, S., & Hiller, A. (2012). The sustainable clothing market: An evaluation of potential strategies for UK fashion retailers. https://doi.org/10.1108/09590551211274937
Purpose
This paper aims to investigate consumers' perspectives on sustainable clothing consumption and to examine ways in which this information could influence retailers' policies.
Design/methodology/approach
Qualitative research was conducted...
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