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Professor Rudolf Sinkovics' Outputs (4)

The business responsibility matrix: a diagnostic tool to aid the design of better interventions for achieving the SDGs (2020)
Journal Article
Sinkovics, N., Sinkovics, R. R., & Archie-Acheampong, J. (2021). The business responsibility matrix: a diagnostic tool to aid the design of better interventions for achieving the SDGs. Multinational Business Review, 29(1), 1-20. https://doi.org/10.1108/MBR-07-2020-0154

Purpose This paper aims to propose an integrative framework that enables the mapping of firm activities along two dimensions of responsible business behavior: a width and a depth dimension. Width includes associative, peripheral, operational and embe... Read More about The business responsibility matrix: a diagnostic tool to aid the design of better interventions for achieving the SDGs.

Achieving relational governance effectiveness: An examination of B2B management practices in Taiwan (2020)
Journal Article
Liu, C.-L. E., Sinkovics, N., & Sinkovics, R. R. (2020). Achieving relational governance effectiveness: An examination of B2B management practices in Taiwan. Industrial Marketing Management, 90, 453-465. https://doi.org/10.1016/j.indmarman.2020.08.004

This study examines the antecedents of relational governance effectiveness in a country context where the prevalence of Confucian values is expected to create a culturally ingrained preference for relational governance. We also explore whether differ... Read More about Achieving relational governance effectiveness: An examination of B2B management practices in Taiwan.

The Internet and international marketing – from trigger technology to platforms and new markets (2020)
Journal Article
Sinkovics, R. R., & Sinkovics, N. (2020). The Internet and international marketing – from trigger technology to platforms and new markets. International Marketing Review, 37(3), Article 437-446. https://doi.org/10.1108/IMR-07-2019-0185

Purpose: The authors critically examine the paper by Samiee (2019, this issue) “International marketing and the Internet: A research overview and the path forward” and offer an appraisal of its merits as well as thoughts for further development of re... Read More about The Internet and international marketing – from trigger technology to platforms and new markets.

Social value creation in International Business – Introduction to the special issue (2020)
Journal Article
Sinkovics, R. R., Forsgren, M., Sinkovics, N., & Holmström Lind, C. (2020). Social value creation in International Business – Introduction to the special issue. Critical Perspectives on International Business, 16(1), https://doi.org/10.1108/cpoib-03-2020-104

Abstract: Purpose – This editorial article sets the context and ambition for the special issue “Social value creation in International Business” and introduces the papers included. Design/methodology/approach – The editorial introduction provides a... Read More about Social value creation in International Business – Introduction to the special issue.