Skip to main content

Research Repository

Advanced Search

Professor Rudolf Sinkovics' Outputs (3)

Introduction to the special issue on “Issues and advances in international marketing research” (2006)
Journal Article
Sinkovics, R. R., & Salzberger, T. (2006). Introduction to the special issue on “Issues and advances in international marketing research”. International Marketing Review, 23(4), https://doi.org/10.1108/imr.2006.03623daa.001

"Issues and advances in international marketing research” is the title of this special issue of IMR. With an unprecedented proliferation of research methodologies, processes and procedures over the last couple of years, some readers might find that t... Read More about Introduction to the special issue on “Issues and advances in international marketing research”.

Reconsidering the problem of data equivalence in international marketing research: Contrasting approaches based on CFA and the Rasch model for measurement (2006)
Journal Article
Salzberger, T., & Sinkovics, R. R. (2006). Reconsidering the problem of data equivalence in international marketing research: Contrasting approaches based on CFA and the Rasch model for measurement. International Marketing Review, 23(4), 390-417. https://doi.org/10.1108/02651330610678976

Purpose – The paper investigates the suitability of the Rasch model for establishing data equivalence. The results based on a real data set are contrasted with findings from standard procedures based on CFA methods. Design/methodology/approach – Sink... Read More about Reconsidering the problem of data equivalence in international marketing research: Contrasting approaches based on CFA and the Rasch model for measurement.

Online internationalisation, psychic distance reduction and the virtuality trap (2006)
Journal Article
Yamin, M., & Sinkovics, R. R. (2006). Online internationalisation, psychic distance reduction and the virtuality trap. International Business Review, 15(4), 339-360. https://doi.org/10.1016/j.ibusrev.2006.03.002

This paper examines the effects of online internationalisation on the psychic distance perceptions of internationalising firms. Building on extant internationalisation literatures and exploratory interviews, we generate four propositions positing eff... Read More about Online internationalisation, psychic distance reduction and the virtuality trap.