Towards the 'internetalization' of international marketing education
(2001)
Journal Article
Bell, J., Deans, K., Ibbotson, P., & Sinkovics, R. R. (2001). Towards the 'internetalization' of international marketing education. Marketing Education Review, 11(3), 69-79. https://doi.org/10.1080/10528008.2001.11488758
In an increasingly global environment, marketing educators face a growing challenge in terms of internationalizing offerings. Much of the focus of recent developments centres on the development of distance education programs, with the proliferation o... Read More about Towards the 'internetalization' of international marketing education.