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Professor Rudolf Sinkovics' Outputs (141)

The use of partial least squares path modeling in international marketing (2009)
Book Chapter
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. In R. R. Sinkovics, & P. N. Ghauri (Eds.), New Challenges to International Marketing (277-319). Emerald. https://doi.org/10.1108/S1474-7979%282009%290000020014

In order to determine the status quo of PLS path modeling in international marketing research, we conducted an exhaustive literature review. An evaluation of double-blind reviewed journals through important academic publishing databases (e.g., ABI/In... Read More about The use of partial least squares path modeling in international marketing.

Enhancing the trustworthiness of qualitative research in international business (2008)
Journal Article
Sinkovics, R. R., Penz, E., & Ghauri, P. N. (2008). Enhancing the trustworthiness of qualitative research in international business. Management International Review, 48(6), 689-714. https://doi.org/10.1007/s11575-008-0103-z

Abstract and Key Results: Reliability, validity, generalisability and objectivity are fundamental concerns for quantitative researchers. For qualitative research, however, the role of these dimensions is blurred. Some researchers argue that these dim... Read More about Enhancing the trustworthiness of qualitative research in international business.

EU Harmonisation, managerial perceptions and SME export behaviour (2008)
Journal Article
Yamin, M., Sinkovics, R. R., & Hadjielias, E. (2008). EU Harmonisation, managerial perceptions and SME export behaviour. Journal of Euromarketing, 17(1), 7-21. https://doi.org/10.1300/J037v17n01_02

This paper examines the impact of EU harmonization on promoting exports by SMEs. The paper develops hypotheses on the positive impact of EU harmonization in enhancing stimuli and reducing barriers to exporting beyond the immediate or direct effect of... Read More about EU Harmonisation, managerial perceptions and SME export behaviour.

Japan - New business opportunities in an established market (2008)
Journal Article
Haghirian, P., Sinkovics, R. R., & Bamiatzi, V. (2008). Japan - New business opportunities in an established market. Global Business and Organizational Excellence, 28(1), 51-61. https://doi.org/10.1002/joe.20241

The recession during the last decade hit Japan’s image as an economic powerhouse hard. It added a layer of skepticism to the already existing difficulties in coping with tariff and non-tariff entry barriers as well as cultural and business difference... Read More about Japan - New business opportunities in an established market.

Information technology and organizational performance within international business to business relationships: A review and an integrated conceptual framework (2008)
Journal Article
Jean, R.-J. B., Sinkovics, R. R., & Kim, D. (2008). Information technology and organizational performance within international business to business relationships: A review and an integrated conceptual framework. International Marketing Review, 25(5), 563-583. https://doi.org/10.1108/02651330810904099

Purpose – Advanced information technology (IT) changes the way companies manage cross-border supply chains. This paper examines the role of IT in the context of international business to business (B2B) relationship and its contribution to supply chai... Read More about Information technology and organizational performance within international business to business relationships: A review and an integrated conceptual framework.

Infrastructure or foreign direct investment?: An examination of the implications of MNE strategy for economic development (2008)
Journal Article
Yamin, M., & Sinkovics, R. R. (2009). Infrastructure or foreign direct investment?: An examination of the implications of MNE strategy for economic development. Journal of World Business, 44(2), https://doi.org/10.1016/j.jwb.2008.05.004

This paper explores the paradoxical relationship between MNE current strategies and economic development. There is evidence that positive developmental impacts of FDI flows are conditional on high levels of human capital and thus on the existence of... Read More about Infrastructure or foreign direct investment?: An examination of the implications of MNE strategy for economic development.

The internet and its paradoxical nature in international business (2007)
Journal Article
Sinkovics, R. R., & Yamin, M. (2007). The internet and its paradoxical nature in international business. Critical Perspectives on International Business, 3(4), 322-336. https://doi.org/10.1108/17422040710832577

Devoting a special issue of CPoIB to the ‘paradoxical nature’ of the internet in International Business was deemed appropriate and timely, as the role of the medium is often unjustly exaggerated in relation to both International Business theory and p... Read More about The internet and its paradoxical nature in international business.

Multilingual interviews and software-based analysis (in German: Mehrsprachige Interviews und softwaregestützte Analyse - Problemlösungen und Implementierung mit NVivo7) (2007)
Book Chapter
Sinkovics, R. R., & Penz, E. (2007). Multilingual interviews and software-based analysis (in German: Mehrsprachige Interviews und softwaregestützte Analyse - Problemlösungen und Implementierung mit NVivo7). In R. Buber, & H. H. Holzmüller (Eds.), . Gabler Verlag. https://doi.org/10.1007/978-3-8349-9258-1_57

Die qualitative internationale Marketingforschung findet in zunehmendem Maße Zuspruch in der betrieblichen Praxis. Über die Bedeutung der Sprache im Kontext der Fragebogengestaltung und auch der länderübergreifenden Datenerhebung wurde bereits viel p... Read More about Multilingual interviews and software-based analysis (in German: Mehrsprachige Interviews und softwaregestützte Analyse - Problemlösungen und Implementierung mit NVivo7).

Anxieties and management responses in international business (2007)
Book
Rudolf R., S., & Mo, Y. (Eds.). (2007). Anxieties and management responses in international business. Palgrave MacMillan

This volume deals with 'anxieties' in international business and their managerial ramifications. A key actor in the international business environment is the multinational enterprise (MNE) and one can make the case that the organization and politics... Read More about Anxieties and management responses in international business.

Cultural adaptation in cross border e-commerce: A study of German companies (2007)
Journal Article
Sinkovics, R. R., Yamin, M., & Hossinger, M. (2007). Cultural adaptation in cross border e-commerce: A study of German companies. Journal of Electronic Commerce Research, 8(4),

The standardization vs. adaptation debate in international marketing is still ongoing, yet, in the online realm the discussion is only just emerging. While practitioners are excited to jump on the online communication and commerce bandwagon, empirica... Read More about Cultural adaptation in cross border e-commerce: A study of German companies.

Information overload: a cross-national investigation of influence factors and effects (2007)
Journal Article
Klausegger, C., Sinkovics, R. R., & Zou, H. J. (2007). Information overload: a cross-national investigation of influence factors and effects. Marketing Intelligence & Planning, 25(7), 691-718. https://doi.org/10.1108/02634500710834179

Purpose - The purpose of this paper is to examine the nature and negative effects of the "information overload” phenomenon, exacerbated in recent years by organizational design issues and rapid advances in information and communication technology, th... Read More about Information overload: a cross-national investigation of influence factors and effects.

Overcoming export manufacturer's dilemma in international expansion (2007)
Journal Article
Wu, F., Sinkovics, R. R., Cavusgil, S. T., & Roath, A. S. (2007). Overcoming export manufacturer's dilemma in international expansion. Journal of International Business Studies, 38(2), Article 283-302. https://doi.org/10.1057/palgrave.jibs.8400263

Learning and acquiring local market knowledge from foreign distributors are central to manufacturers' export market performance. Drawing from the resource-based view, we propose that manufacturers need to develop stronger local market competence whil... Read More about Overcoming export manufacturer's dilemma in international expansion.

Introduction to the special issue on “Issues and advances in international marketing research” (2006)
Journal Article
Sinkovics, R. R., & Salzberger, T. (2006). Introduction to the special issue on “Issues and advances in international marketing research”. International Marketing Review, 23(4), https://doi.org/10.1108/imr.2006.03623daa.001

"Issues and advances in international marketing research” is the title of this special issue of IMR. With an unprecedented proliferation of research methodologies, processes and procedures over the last couple of years, some readers might find that t... Read More about Introduction to the special issue on “Issues and advances in international marketing research”.

Reconsidering the problem of data equivalence in international marketing research: Contrasting approaches based on CFA and the Rasch model for measurement (2006)
Journal Article
Salzberger, T., & Sinkovics, R. R. (2006). Reconsidering the problem of data equivalence in international marketing research: Contrasting approaches based on CFA and the Rasch model for measurement. International Marketing Review, 23(4), 390-417. https://doi.org/10.1108/02651330610678976

Purpose – The paper investigates the suitability of the Rasch model for establishing data equivalence. The results based on a real data set are contrasted with findings from standard procedures based on CFA methods. Design/methodology/approach – Sink... Read More about Reconsidering the problem of data equivalence in international marketing research: Contrasting approaches based on CFA and the Rasch model for measurement.

Online internationalisation, psychic distance reduction and the virtuality trap (2006)
Journal Article
Yamin, M., & Sinkovics, R. R. (2006). Online internationalisation, psychic distance reduction and the virtuality trap. International Business Review, 15(4), 339-360. https://doi.org/10.1016/j.ibusrev.2006.03.002

This paper examines the effects of online internationalisation on the psychic distance perceptions of internationalising firms. Building on extant internationalisation literatures and exploratory interviews, we generate four propositions positing eff... Read More about Online internationalisation, psychic distance reduction and the virtuality trap.

Empowerment of SME websites-Development of a web-empowerment scale and preliminary evidence (2005)
Journal Article
Sinkovics, R. R., & Penz, E. (2005). Empowerment of SME websites-Development of a web-empowerment scale and preliminary evidence. Journal of International Entrepreneurship, 3(4), 303-315. https://doi.org/10.1007/s10843-006-7858-8

The emergence of the Internet and the World Wide Web has been argued to fundamentally reshape economic conditions and business practices of firms. It is seen as a promoter of rapid internationalisation of companies, particularly small and medium ente... Read More about Empowerment of SME websites-Development of a web-empowerment scale and preliminary evidence.

Reluctance to use technology-related products: Development of a technophobia scale (2002)
Journal Article
Sinkovics, R. R., Stöttinger, B., Schlegelmilch, B. B., & Ram, S. (2002). Reluctance to use technology-related products: Development of a technophobia scale. Thunderbird International Business Review, 44(4), 477-494. https://doi.org/10.1002/tie.10033

Many consumers feel overloaded by the complexity of technology-related products. This renders consumers less open and may even lead to an aversion or anxiety towards this kind of products, so-called technophobia. The prevailing paper aims to establis... Read More about Reluctance to use technology-related products: Development of a technophobia scale.