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Professor Rudolf Sinkovics' Outputs (8)

Upstream internationalization process: Roles of social capital in creating exploratory capability and market performance (2013)
Journal Article
Lew, Y. K., Sinkovics, R. R., & Kuivalainen, O. (2013). Upstream internationalization process: Roles of social capital in creating exploratory capability and market performance. International Business Review, 22(6), 1101-1120. https://doi.org/10.1016/j.ibusrev.2013.03.001

Abstract This paper investigates to what extent resource governance of international ventures affects dynamic capability and market performance in the high-tech firms’ internationalization process. We examine the non-equity-based international networ... Read More about Upstream internationalization process: Roles of social capital in creating exploratory capability and market performance.

The internet as an alternative path to internationalization? (2013)
Journal Article
Sinkovics, N., Sinkovics, R. R., & Jean, R.-J. B. (2013). The internet as an alternative path to internationalization?. International Marketing Review, 30(2), 130-155. https://doi.org/10.1108/02651331311314556

Purpose – While the internet enjoys increasing interest regarding its potential to extend the global reach of firms, especially small and medium-sized firms (SMEs), little work has been done on the viability of the internet as a new and effective pat... Read More about The internet as an alternative path to internationalization?.

A reconceptualization of the degree of company globalization (2013)
Book Chapter
Sinkovics, R. R., & Kuivalainen, O. (2013). A reconceptualization of the degree of company globalization. In International Marketing in Rapidly Changing Environments (217-244). Emerald. https://doi.org/10.1108/s1474-7979%282013%290000024013

The pervasiveness of the globalization phenomenon has triggered a significant number of studies related to the measurement of globalization and its implications for firms. Interestingly, most of the work is based on objective data, neglecting the imp... Read More about A reconceptualization of the degree of company globalization.

The effects of supplier involvement and knowledge protection on product innovation in customer–supplier relationships: A study of global automotive suppliers in China (2013)
Journal Article
Jean, R.-J. B., Sinkovics, R. R., & Hiebaum, T. P. (2014). The effects of supplier involvement and knowledge protection on product innovation in customer–supplier relationships: A study of global automotive suppliers in China. Journal of Product Innovation Management, 31(1), 98-113. https://doi.org/10.1111/jpim.12082

Globalization drives firms to develop product innovation through their global supply chains. While innovations generated by supply channel members, as opposed to individual partners, are playing an increasingly important role in the success of all su... Read More about The effects of supplier involvement and knowledge protection on product innovation in customer–supplier relationships: A study of global automotive suppliers in China.

Triangulating consumers' perceptions of payment systems by using social representations theory: A multi-method approach (2013)
Journal Article
Penz, E., & Sinkovics, R. R. (2013). Triangulating consumers' perceptions of payment systems by using social representations theory: A multi-method approach. Journal of Consumer Behaviour, 12(4), 293-306. https://doi.org/10.1002/cb.1420

Social systems play a pivotal role in shaping customers' views, the adoption process and subsequent product diffusion for novel products. Perceptions of Austrian consumers regarding payment systems were assessed in a cross-sectional analysis applying... Read More about Triangulating consumers' perceptions of payment systems by using social representations theory: A multi-method approach.

Does business group affiliation help firms achieve superior performance during industrial downturns? An empirical examination (2013)
Journal Article
Bamiatzi, V., Cavusgil, S. T., Jabbour, L., & Sinkovics, R. R. (2014). Does business group affiliation help firms achieve superior performance during industrial downturns? An empirical examination. International Business Review, 23(1), 195-211. https://doi.org/10.1016/j.ibusrev.2013.04.003

Abstract Does affiliation with a business group enhance a firm's performance? What is the potential effect of this affiliation especially in declining economic periods? The literature provides contradictory results on this proposition. In this study,... Read More about Does business group affiliation help firms achieve superior performance during industrial downturns? An empirical examination.

Crossing Borders and Industry Sectors: Behavioral Governance in Strategic Alliances and Product Innovation for Competitive Advantage (2013)
Journal Article
Lew, Y. K., & Sinkovics, R. R. (2013). Crossing Borders and Industry Sectors: Behavioral Governance in Strategic Alliances and Product Innovation for Competitive Advantage. Long Range Planning, 46(1–2), 13-38. https://doi.org/10.1016/j.lrp.2012.09.006

This paper investigates governance mechanisms in international technology alliances (ITAs), firm-level innovation capabilities, and performance outcomes in the mobile computing market. This high-tech market is characterized by numerous cross-border s... Read More about Crossing Borders and Industry Sectors: Behavioral Governance in Strategic Alliances and Product Innovation for Competitive Advantage.