Reluctance to use technology-related products: Development of a technophobia scale
(2002)
Journal Article
Sinkovics, R. R., Stöttinger, B., Schlegelmilch, B. B., & Ram, S. (2002). Reluctance to use technology-related products: Development of a technophobia scale. Thunderbird International Business Review, 44(4), 477-494. https://doi.org/10.1002/tie.10033
Many consumers feel overloaded by the complexity of technology-related products. This renders consumers less open and may even lead to an aversion or anxiety towards this kind of products, so-called technophobia. The prevailing paper aims to establis... Read More about Reluctance to use technology-related products: Development of a technophobia scale.