On the same boat but singing a different tune: Coopetition between hotels and platforms close to customers
(2022)
Journal Article
Bahar, V. S., Nenonen, S., & Starr Jr, R. G. (2022). On the same boat but singing a different tune: Coopetition between hotels and platforms close to customers. Industrial Marketing Management, 107, 52-69. https://doi.org/10.1016/j.indmarman.2022.09.020
Coopetition—consisting of concurrent cooperation and competition—mainly focuses on business activities far from the customer, such as research and development. However, coopetition close to the customer, comprised of marketing and sales, remains an u... Read More about On the same boat but singing a different tune: Coopetition between hotels and platforms close to customers.