Service-level anchoring in demand forecasting: The moderating impact of retail promotions and product perishability
(2024)
Journal Article
Fahimnia, B., Tan, T., & Tahirov, N. (online). Service-level anchoring in demand forecasting: The moderating impact of retail promotions and product perishability. International Journal of Forecasting, https://doi.org/10.1016/j.ijforecast.2024.07.007
The development of demand plans involves the integration of demand forecasts, service-level prerequisites, replenishment constraints, and revenue projections. However, empirical evidence has brought to light that forecasters often fail to distinguish... Read More about Service-level anchoring in demand forecasting: The moderating impact of retail promotions and product perishability.