Outputs (5)

Travel intention of Brazilian Students: Are they ready to discover new places and things? (2017)
Journal Article

This article explores the holiday motives of Brazilian student travelers. It tests whether relaxation, feel-good experience, and socialization impact their preferences to link with natural experiences and therefore provide them with reasons to travel... Read More about Travel intention of Brazilian Students: Are they ready to discover new places and things?.

Should I Stay or Should I Go? Exit and Re-entry Determinants of MNEs from Emerging Economies. (2017)
Presentation / Conference Contribution

The influence of Malaysian students’ travel motives on their intentions to discover new places and things (2017)
Journal Article

According to the WTTC [2015. “Travel and Tourism Economic Impact 2015 Malaysia”] Economic Impact Report on Malaysia, outbound tourism expenditure in 2014 was 37.3 billion Malaysian Ringgit (approximately USD 9 billion). It is expected to reach 78.7 b... Read More about The influence of Malaysian students’ travel motives on their intentions to discover new places and things.

Co-branding Strategy in Cause-related Advertising: The Fit between Brand and Cause (2017)
Journal Article

Purpose: Companies are increasingly incorporating support for social causes in advertising to improve brand image and increase sales, but it is unclear how these behaviours influence purchase intentions.This paper analyses this relationship from a st... Read More about Co-branding Strategy in Cause-related Advertising: The Fit between Brand and Cause.

How willing/unwilling are luxury hotels' staff to be empowered? A case of East Malaysia (2017)
Journal Article

Empowerment is widely viewed as a dynamic concept to improve service quality and operational efficiency in the hospitality industry. The most effective approaches to empowering employees are not always clear. This paper contributes to the literature... Read More about How willing/unwilling are luxury hotels' staff to be empowered? A case of East Malaysia.