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Outputs (3)

‘It’s all about the packaging’: investigation of the motivations, intentions, and marketing implications of sharing photographs of secondary packaging on Instagram (2018)
Journal Article

The phenomenon of ‘unboxing’ purchases has confidently and prolifically emerged into popular culture, with consumer-generated images of the branded and stylised shopping bags, boxes, and parcels from new acquisitions now ubiquitous in the social medi... Read More about ‘It’s all about the packaging’: investigation of the motivations, intentions, and marketing implications of sharing photographs of secondary packaging on Instagram.

Social Network Analysis in an Age of Digital Information (2018)
Book Chapter
Hardey, M. (2018). Social Network Analysis in an Age of Digital Information. In R. Alhajj, & J. Rokne (Eds.), Encyclopedia of social network analysis and mining (2671-2677). (2nd ed.). Springer Verlag. https://doi.org/10.1007/978-1-4939-7131-2_403

The term “social network analysis” (SNA) provides an increasingly overarching research context for scholars, as well as policy makers, industry, commercial organizations, and the public sector. It refers not only to an integrated set of theoretical c... Read More about Social Network Analysis in an Age of Digital Information.