Generative AI: Hopes, Controversies, and the Future of Faculty Roles in Education
(2024)
Journal Article
Aad, S., & Hardey, M. (in press). Generative AI: Hopes, Controversies, and the Future of Faculty Roles in Education. Quality Assurance in Education,
Outputs (27)
A Social Network Analysis of Organ Donation Conversations on X: Developing the OrgReach Social Media Marketing Strategy for Organ Donation Awareness (Preprint) (2024)
Journal Article
Ahmed, W., Hardey, M., & Vidal-Alaball, J. A Social Network Analysis of Organ Donation Conversations on X: Developing the OrgReach Social Media Marketing Strategy for Organ Donation Awareness (Preprint). https://doi.org/10.2196/preprints.59872. Manuscript submitted for publication
The Influence of Joe Wicks on Physical Activity During the COVID-19 Pandemic: Thematic, Location, and Social Network Analysis of X Data (2024)
Journal Article
Ahmed, W., Aiyenitaju, O., Chadwick, S., Hardey, M., & Fenton, A. (2024). The Influence of Joe Wicks on Physical Activity During the COVID-19 Pandemic: Thematic, Location, and Social Network Analysis of X Data. Journal of Medical Internet Research, 26, Article e49921. https://doi.org/10.2196/49921Social media (SM) was essential in promoting physical activity during the COVID-19 pandemic, especially among people confined to their homes. Joe Wicks, a fitness coach, became particularly popular on SM during this time, posting daily workouts that... Read More about The Influence of Joe Wicks on Physical Activity During the COVID-19 Pandemic: Thematic, Location, and Social Network Analysis of X Data.
Towards the development of an explainable e-commerce fake review index: An attribute analytics approach (2024)
Journal Article
Das, R., Ahmed, W., Sharma, K., Hardey, M., Dwivedi, Y., Apostolidis, C., …Filieri, R. (2024). Towards the development of an explainable e-commerce fake review index: An attribute analytics approach. European Journal of Operational Research, 317(2), 382-400. https://doi.org/10.1016/j.ejor.2024.03.008Instruments of corporate risk and reputation assessment tools are quintessentially developed on structured quantitative data linked to financial ratios and macroeconomics. An emerging stream of studies has challenged this norm by de... Read More about Towards the development of an explainable e-commerce fake review index: An attribute analytics approach.
Social Media Advocacy Impact on Awareness Regarding Racial biases Associated with Pulse Oximetry: An 11-Year Longitudinal Study (Preprint) (2024)
Journal Article
Ahmed, W., Hardey, M., Winters, B. D., & Sarwal, A. Social Media Advocacy Impact on Awareness Regarding Racial biases Associated with Pulse Oximetry: An 11-Year Longitudinal Study (Preprint). https://doi.org/10.2196/preprints.56034. Manuscript submitted for publication
Women’s Football Subculture of Misogyny: The Escalation to Online Gender-Based Violence (2023)
Journal Article
Fenton, A., Ahmed, W., Hardey, M. (., Boardman, R., & Kavanagh, E. (2023). Women’s Football Subculture of Misogyny: The Escalation to Online Gender-Based Violence. European Sport Management Quarterly, https://doi.org/10.1080/16184742.2023.2270566Given the worldwide growth of women’s football and its presence on social media, it is essential to explore and understand fan attitudes and culture. This article focuses on how fans react to the increased exposure of women sports professionals on so... Read More about Women’s Football Subculture of Misogyny: The Escalation to Online Gender-Based Violence.
Developing Techniques to Support Technological Solutions to Disinformation by Analysing Four Conspiracy Networks During COVID-19 (2023)
Journal Article
Given the role of technology and social media during the COVID-19 pandemic, the aim of this paper is to conduct a social network analysis of four COVID-19 conspiracy theories that were spread during the pandemic between March to June 2020. Specifical... Read More about Developing Techniques to Support Technological Solutions to Disinformation by Analysing Four Conspiracy Networks During COVID-19.
Enlightened Participation: SME Perspectives about Net Zero on Social Media using the Action Case Approach (2023)
Journal Article
Aims/Objectives: This study aims to examine a linked future for a Net Zero global economy. Such a future is examined through network-driven change and informed by co-action and shared business management practices. Methodology used in the study: We e... Read More about Enlightened Participation: SME Perspectives about Net Zero on Social Media using the Action Case Approach.
Analysing Twitter’s Role in Combating the Magnetic Vaccine Conspiracy Theory Using Social Network Analysis (2023)
Journal Article
Background: The popularity of the magnetic vaccine conspiracy theory, and others of a similar nature, creates challenges to the promotion of vaccines and the dissemination of accurate health information. Objective: Health conspiracy theories are gain... Read More about Analysing Twitter’s Role in Combating the Magnetic Vaccine Conspiracy Theory Using Social Network Analysis.
Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study (2022)
Journal Article
Background: The last decade has seen a dramatic shift toward the study of fitness surveillance, thanks in part to the emergence of mobile health (mHealth) apps that allow users to track their health through a variety of data-driven insights. This stu... Read More about Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study.
Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game (2022)
Journal Article
Management literature has extensively studied viral marketing in the last decade; however, there is a lack of research in understanding network structures and the role of influencers within popular cultural consumption, such as on-demand digital medi... Read More about Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game.
Digital Seriality and Narrative Branching: Season One, the Podcast Serial (2022)
Journal Article
This paper explores the characteristics of storytelling in a digital medium through Season One of the podcast Serial. We also analyse how Serial’s digital audience engages with and reacts to the narrative, and the ways in which such an audience influ... Read More about Digital Seriality and Narrative Branching: Season One, the Podcast Serial.
Tracking the Trackers: Self-Tracking in Households as Social Practice (2022)
Journal Article
The purpose of this article is to examine the effect of different types of self-tracking users (trackers) on the health behaviours of others living in the same household. The study takes an international perspective, examining tracking practises from... Read More about Tracking the Trackers: Self-Tracking in Households as Social Practice.
Social innovation and the university: the impact of intervention for the micro creative economy in North East England (2020)
Journal Article
Purpose: This paper aims to explore the university as a nexus of socially innovative support and engagement with micro- and small-sized (mSME) creative businesses in rural and semi-rural regions. This paper argues that universities can play a sociall... Read More about Social innovation and the university: the impact of intervention for the micro creative economy in North East England.
Gender and technology culture: Points of contact in tech cities (2019)
Journal Article
This article considers several features of tech cities and masculine technology culture, and their impact on the conditions of work and interactions of professionals working within them. It uses interdisciplinary perspectives of gender, technology cu... Read More about Gender and technology culture: Points of contact in tech cities.
Securing the future of research computing in the biosciences (2019)
Journal Article
Improvements in technology often drive scientific discovery. Therefore, research requires sustained investment in the latest equipment and training for the researchers who are going to use it. Prioritising and administering infrastructure investment... Read More about Securing the future of research computing in the biosciences.
Women’s Leadership and Gendered Experiences in Tech Cities (2019)
Journal Article
The purpose of this paper is to examine the findings from longitudinal study conducted with women leaders in tech cities to understand the cultural and discursive burden affecting their professional experiences and the dominant cultural boundaries th... Read More about Women’s Leadership and Gendered Experiences in Tech Cities.
On the Body of the Consumer: Performance-Seeking with Wearables and Health and Fitness Apps (2019)
Journal Article
Contributing to critical digital health research and the sociology of health consumption, this study investigates the phenomenon of self‐tracking and interpretation of consumer data via wearable technology and mobile fitness software applications (ap... Read More about On the Body of the Consumer: Performance-Seeking with Wearables and Health and Fitness Apps.
‘It’s all about the packaging’: investigation of the motivations, intentions, and marketing implications of sharing photographs of secondary packaging on Instagram (2018)
Journal Article
The phenomenon of ‘unboxing’ purchases has confidently and prolifically emerged into popular culture, with consumer-generated images of the branded and stylised shopping bags, boxes, and parcels from new acquisitions now ubiquitous in the social medi... Read More about ‘It’s all about the packaging’: investigation of the motivations, intentions, and marketing implications of sharing photographs of secondary packaging on Instagram.
Disconnected: Non-users of Information Communication Technologies (2018)
Journal Article
Growing concern about the impact of constant, mediated connection has often focused on the ways in which technologies contribute to a ubiquitous sense of presence and interaction, and the kind of invasion that this may represent to a sense of self an... Read More about Disconnected: Non-users of Information Communication Technologies.
Special Issue Editorial: Re-asserting the social media contribution to the theory and practice of market research. (2013)
Journal Article
In this special issue of IJMR, Mariann Hardey provides a guest editorial that looks at how social media is contributing to the theory and practice of market research. Through her introduction to the papers, Hardey states that what is now needed is a... Read More about Special Issue Editorial: Re-asserting the social media contribution to the theory and practice of market research..
New visions: Capturing digital data and market research. (2012)
Journal Article
Nip, Tuck and Click: Medical tourism and the emergence of web-based health information. (2011)
Journal Article
Generation C: Content Creation, Connections and Choice (2011)
Journal Article
This paper reports the findings from an in-depth, exploratory research project designed to understand how consumers create, use and behave in response to content on consumer review websites. Based on data from members of a consumer review site, it se... Read More about Generation C: Content Creation, Connections and Choice.
To spin straw into gold? New lessons from consumer-generated content (2011)
Journal Article
The author presents her views on the significance of user-generated content for marketing research. The impact of online social networks on marketing strategy is discussed, and it is noted that nearly 140 million brands have pages on the Facebook web... Read More about To spin straw into gold? New lessons from consumer-generated content.
Nip, Tuck and Click: Medical tourism and the emergence of web-based health information (2010)
Journal Article
An emerging trend is what has become commonly known as ‘Medical Tourism’ where patients travel to overseas destinations for specialised surgical treatments and other forms of medical care. With the rise of more affordable cross-border travel and rapi... Read More about Nip, Tuck and Click: Medical tourism and the emergence of web-based health information.