How common is the prominence effect? Additional evidence to Whynes et al
(2006)
Journal Article
Covey, J., & Smith, R. (2006). How common is the prominence effect? Additional evidence to Whynes et al. Health Economics, 15(2), 205-210. https://doi.org/10.1002/hec.1062
In a recent issue of Health Economics Letters, Whynes et al. report an observation not previously reported in the willingness-to-pay (WTP) literature; that when people are asked to provide an estimate using payment scales they tend to disproportionat... Read More about How common is the prominence effect? Additional evidence to Whynes et al.