Professor Karena Yan's Outputs (2)

The Measurement of Absorptive Capacity from an Economics Perspective: Definition, Measurement and Importance (2018)
Journal Article
Harris, R., & Yan, J. (2019). The Measurement of Absorptive Capacity from an Economics Perspective: Definition, Measurement and Importance. Journal of Economic Surveys, 33(3), 729-756. https://doi.org/10.1111/joes.12296

This paper starts by recognizing that despite the importance of absorptive capacity, economists in particular have made only limited use of the concept. Most theoretical and empirical studies derive from other fields of research. Thus, the first task... Read More about The Measurement of Absorptive Capacity from an Economics Perspective: Definition, Measurement and Importance.

Marketing as an Investment in Shareholder Value (2018)
Journal Article
Hughes, M., Hughes, P., Yan, J., & Sousa, C. (2019). Marketing as an Investment in Shareholder Value. British Journal of Management, 30(4), 943-965. https://doi.org/10.1111/1467-8551.12284

We present resource‐based and capability‐based arguments of marketing investment intensity to offer a strategic view of marketing as an investment in shareholder value. We find that marketing investment intensity has a U‐shaped quadratic effect on sh... Read More about Marketing as an Investment in Shareholder Value.