Professor Karena Yan's Outputs (2)

Patterns of Reinforcement and the Essential Value of Brands: II. Evaluation of a Model of Consumer Choice (2012)
Journal Article
Yan, J., Foxall, G., & Doyle, J. (2012). Patterns of Reinforcement and the Essential Value of Brands: II. Evaluation of a Model of Consumer Choice. Psychological Record, 62(3), 377-394. https://doi.org/10.1007/bf03395809

We employ a behavioral-economic equation put forward by Hursh and Silberberg (2008) to explain human consumption behavior among substitutable food brands, applying a consumer-choice model—the behavioral perspective model (BPM; Foxall, 1990/2004, 2005... Read More about Patterns of Reinforcement and the Essential Value of Brands: II. Evaluation of a Model of Consumer Choice.

Patterns of Reinforcement and the Essential Value of Brands: I. Incorporation of Utilitarian and Informational Reinforcement Into the Estimation of Demand (2012)
Journal Article
Yan, J., Foxall, G., & Doyle, J. (2012). Patterns of Reinforcement and the Essential Value of Brands: I. Incorporation of Utilitarian and Informational Reinforcement Into the Estimation of Demand. Psychological Record, 62(3), 361-376. https://doi.org/10.1007/bf03395808

Essential value is defined by Hursh and Silberberg (2008) as the value of reinforcers, presented in an exponential model (Equation 1). This study extends previous research concerned with animal behavior or human responding in therapeutic situations.... Read More about Patterns of Reinforcement and the Essential Value of Brands: I. Incorporation of Utilitarian and Informational Reinforcement Into the Estimation of Demand.