Media content and stock returns : the predictive power of press
(2015)
Journal Article
Ferguson, N., Philip, D., Lam, H., & Guo, M. (2015). Media content and stock returns : the predictive power of press. Multinational finance journal, 19(1), 1-31
This paper examines whether tone (positive and negative) and volume of firm-specific news media content provide valuable information about future stock returns, using UK news media data from 1981–2010. The results indicate that both tone and volume o... Read More about Media content and stock returns : the predictive power of press.