Wake up and search for coffee: Considering the circadian rhythm of consumers on online marketplaces
(2024)
Journal Article
Liang, Z., Angelopoulos, S., Zuo, M., & Ou, C. X. J. (in press). Wake up and search for coffee: Considering the circadian rhythm of consumers on online marketplaces. Journal of Business Research,
Online marketplaces are characterised by rapid product updates and understanding consumer variety-seeking behaviour (VSB) is paramount for brands operating in this landscape. The literature, however, has fallen short of considering that consumers' op... Read More about Wake up and search for coffee: Considering the circadian rhythm of consumers on online marketplaces.