Customer satisfaction in emergency ambulance services: A Case for empirical research
(2000)
Book Chapter
Sinkovics, R. R., & Stöttinger, B. (2000). Customer satisfaction in emergency ambulance services: A Case for empirical research. In C. Phillips, A. Pryn, & M.-P. Kestemont (Eds.), Understanding Marketing: a European Casebook (201-211). Wiley
The International Committee of the Red Cross (ICRC) provides valuable humanitarian services to the global community. For its funding it relies not only on governmental subsidies, but also on contributions from its member organisations. In the case of... Read More about Customer satisfaction in emergency ambulance services: A Case for empirical research.