Blaming me, blaming you! The pendulum of blame in payday lending
(2021)
Journal Article
Brown, J., Apostolidis, C., & Farquhar, J. (2021). Blaming me, blaming you! The pendulum of blame in payday lending. Marketing Theory, 21(4), 517-538. https://doi.org/10.1177/14705931211027930
Following a negative service experience, existing studies assert that consumers attribute blame either internally (self-blame) or externally (other-blame) with little indication that the attribution ever changes. This study explores blame to discover... Read More about Blaming me, blaming you! The pendulum of blame in payday lending.