Generation C: Content Creation, Connections and Choice
(2011)
Journal Article
Hardey, M. (2011). Generation C: Content Creation, Connections and Choice. Journal of the Market Research Society, 53(6), 749-770. https://doi.org/10.2501/ijmr-53-6-749-770
This paper reports the findings from an in-depth, exploratory research project designed to understand how consumers create, use and behave in response to content on consumer review websites. Based on data from members of a consumer review site, it se... Read More about Generation C: Content Creation, Connections and Choice.