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All Outputs (49)

Cross-border M&As in the EU and the USA: a regional analysis (2005)
Book Chapter
Sinkovics, R. R., & Murray, J. (2005). Cross-border M&As in the EU and the USA: a regional analysis. In T. Morrow, S. Loane, J. Bell, & C. Wheeler (Eds.), International Business in an Enlarging Europe (135-162). Palgrave Macmillan

The book is based on the best papers presented at the 32nd Annual Conference of the UK Chapter of the Academy of International Business. With enlargement of the European Union in June 2004, the year witnessed the incorporation of 10 new member states... Read More about Cross-border M&As in the EU and the USA: a regional analysis.

An alternate approach to assessing cross-cultural measurement equivalence in advertising research (2005)
Journal Article
Ewing, M. T., Salzberger, T., & Sinkovics, R. R. (2005). An alternate approach to assessing cross-cultural measurement equivalence in advertising research. Journal of Advertising, 34(1), 17-36. https://doi.org/10.1080/00913367.2005.10639181

This paper offers a new methodological framework to guide researchers attempting to quantitatively assess how a standardized television advertisement is perceived by a pluralistic audience. Rasch (1960) measurement theory is introduced as an alternat... Read More about An alternate approach to assessing cross-cultural measurement equivalence in advertising research.

“Speaking a secret language”: West Coast Swing as a community of practice of informal and incidental learners. (2005)
Journal Article
Callahan, J. (2005). “Speaking a secret language”: West Coast Swing as a community of practice of informal and incidental learners. Research in Dance Education, 6(1-2), 3-23. https://doi.org/10.1080/14617890500372974

This study reports the findings of a qualitative study of competitive West Coast Swing dancers that incorporated both ethnographic and phenomenological techniques. A modern variation of the original Lindy Hop, West Coast Swing is typically learned in... Read More about “Speaking a secret language”: West Coast Swing as a community of practice of informal and incidental learners..

All things 'e' with a little bit of 'i', and hopefully some 'd' and 'p': Basic building blocks and the digitisation of European public administrations. (2005)
Presentation / Conference Contribution
Blakemore, M. (2005, December). All things 'e' with a little bit of 'i', and hopefully some 'd' and 'p': Basic building blocks and the digitisation of European public administrations. Paper presented at International Workshop: The Digitisation of European Public Administrations: What’s the Political Dimension of Electronic Governance? EIPA., Maastricht, The Netherlands

Nine keyword entries: Measurement and scaling, rating scales, equivalence, licensing, international market entry and development strategies, international marketing organisation, international pricing policy, international marketing culture, international channel management (2005)
Book Chapter
Sinkovics, R. R. (2005). Nine keyword entries: Measurement and scaling, rating scales, equivalence, licensing, international market entry and development strategies, international marketing organisation, international pricing policy, international marketing culture, international channel management. In D. Littler (Ed.), Blackwell Encyclopedic Dictionary of Marketing. Blackwell Publishing