Text Mining and Topic Modelling
(2023)
Book Chapter
Li, Y., Shan, S., & Lin, Z. (2023). Text Mining and Topic Modelling. In P. Foroudi, & C. Dennis (Eds.), Researching and Analysing Business: Research Methods in Practice. London: Routledge. https://doi.org/10.4324/9781003107774-13
Social media platforms have become a prevalent place where customers can share their real opinions about products, services, or brands. This encourages businesses to invest abounding resources to analyse and understand what their customers are discus... Read More about Text Mining and Topic Modelling.